Why Most Global Platforms Fail
They:
- Standardize experiences
- Ignore local behavior
- Flatten cultural differences
Our City-First Expansion Strategy
We started with:
- Lagos
- Nairobi
- Accra
Because these cities offer:
- Strong community networks
- High event density
- Cultural influence
Lessons From Emerging Markets
We learned:
- Payments must be flexible
- Offline trust matters
- Messaging platforms (like WhatsApp) are critical
Expanding to London and New York
We are now scaling globally while preserving:
- Local event culture
- Community dynamics
- Monetization patterns
